A moving, eye-level, 24/7 billboard that no static sign can match, printed on perforated vinyl for licensed taxi rear windows. Fully compliant, professionally installed, city-wide.
Full-coverage perforated 3M Scotchcal 8170-P40 vinyl, made for the north and applied to the rear window, then sealed under optically clear laminate for a smooth surface the wiper blade glides right over.
1–2 hours per vehicle, installed and laminated by Silvertip Signs, who've done hundreds of these successfully.
Optional refresh or full ad change every 12 months, centrally scheduled around your fleet.
Advertiser reporting with affidavits of performance, signed off by management.
Centralized scheduling handled in coordination with the taxi fleet, with no disruption to drivers.
Tap any benefit below to see the detail behind it, including the full Terrace traffic & impressions data.
Billboards sit thirty feet up a pole, easy to tune out. A taxi rear window sits at exactly the height of the driver behind it and the pedestrian walking past it: closer, clearer, and harder to ignore.
Taxis run early mornings, late nights, weekends and holidays: the hours a static billboard just sits there, and the hours most other advertising goes quiet.
Full-color, full-bleed printing means your branding shows exactly as designed: logo, colors, even a photo of you if you're the face of the business. Realtors and local professionals see especially strong recall this way.
A full rear window dwarfs the space you'd get on a bus-stop panel, a bumper sticker, or a car-door decal, leaving more room for your message to actually land.
BC Ministry of Transportation counts show strong, steady movement across every major Terrace corridor: the exact audience rear-window ads are built to catch.
| Corridor | Vehicles / day |
|---|---|
| Highway 16 (East) | 9,000–10,000 |
| Skeena Bridge Crossing | 8,000–9,000 |
| Highway 16 (West) | 7,000–8,000 |
| Lakelse Avenue (Downtown) | 6,000–7,000 |
| Highway 37 South Junction | 5,000–6,000 |
| Kalum Street Corridor | 3,000–4,000 |
That's 38,000–44,000 daily vehicle interactions, and taxis drive through every one of these zones, all day and night.
Based on typical urban traffic exposure for a single taxi driving Terrace's streets every day.
| Format | Avg. impressions | CPM | Recall rate |
|---|---|---|---|
| Static billboard | 40k–60k / week | $8–$12 | ~35% |
| Digital billboard | 70k–100k / week | $10–$15 | ~40% |
| Cabads Mobile Billboards | 57k / month / taxi | $5.25 | ~47% |
Comparable, often greater, impressions at a lower cost per thousand, with higher recall, backed by steady community visibility.
A vehicle behind a taxi often remains directly in view for:
Electrical
Real estate
Real estate
Retail
AutomotiveTell us the campaign and we'll show you a mock-up of your own ad on one of our taxis, at no cost and no obligation.